December 8, 2021

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Untapped ecosystem ready for launch: Space startups, cause marketing and life-saving science (op-ed)

6 min read

Sarah Mohamed is director of operations & strategy at Quill Communications, a company based in the United Arab Emirates. She contributed this article to’s Expert Voices: Op-Ed & Insights.

Picture this: An astronaut in zero G, multi-channel streaming a mission to Mars. In his or her hand is a half-eaten, well-known chocolate bar wrapped in black, red and gold foil. He or she tells the camera that “this Mars bar tastes as out of this world as the planet Mars looks.” It’s corny and delicious, and it’s the kind of celestial marketing opportunity that big companies fantasize over. 

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